14-Days Biannual Music Festivals

The term ‘World Music’ was also used as the opposite of local music,  referring to anything that would differ from what the local ear is used  to. 

There are other interpretations that vary from country to country.  However, the most important thing was that popular music artists from  different Western countries could now aspire to a worldwide audience. 

It’s believed that the term “World Music” first started as a marketing scheme. It was used in the early twentieth century to enable western companies to sell more foreign music.

Despite the commercial history, by the early 1960s, the term had  contributed to a shift in the consciousness of musicians and producers.  People were more aware of different kinds of music out there, and world  music had become a true music genre.

In 1982-1983, British record companies, American promoters,  distributors, and some journalists began to show interest in foreign  music, especially African music, which was back then synonymous with world music.

In the 1990s, the introduction of world chart music, an American  trade magazine called Billboard, caused the industries to recognize  world music.